This project is what we refer to as a "website facelift." This means I go into the site you already have and optimize the design and back end. Your content and information stays the same, but I use design tactics to enhance your conversions and improve the overall look of your site.
Fluff is an organic cotton candy company located in Nashville, TN. Her brand is fun, whimsical, and light so I improved the design to fit the branding she had already established for herself.
Throughout the site, I added enticing call-to-action buttons to help guide her customers to convert. I made it clear what her business was and what she had to offer.